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Course content: this course explores how to quickly build a personal brand, including practical tips and strategies to quickly establish a foothold in the highly competitive Douyin ecosystem. The course will cover how to choose a track that matches personal characteristics and market needs, as well as how to balance fan growth with content monetization. In addition, the course will also detail a variety of ways for ordinary people to gain profit, including but not limited to advertising cooperation, live delivery, knowledge payment, etc., to help students find the most suitable for their own profit model.

Teaching mode: 2 classes each time, twice a week for 4 weeks, a total of 16 class hours.

Location: Qingcheng Mountain, Chengdu